Sustainability Pledge
We started LullaRē because we wanted a better understanding of what we were putting on our bodies — and our babies': we wanted to know where it is made, how and by whom. We wanted to create something beautiful, unique and meaningful.
We want you to be able to Rēst. Drēam. Brēathe. Rēpeat with LullaRē.
The fashion industry is built on ambiguity — vague labels, unverifiable claims, products marketed as "natural" or "conscious" with little to back it up. We decided to do the opposite: show our work, as fully and transparently as we can.
We don't use synthetic fabrics or polyester blends in our adults and baby pyjamas, and we don't cut corners in the name of cost.
Every piece is made from Oeko-Tex and GOTS-certified organic cotton, cut and sewn in small batches by our hand-picked atelier in Poland. GOTS is one of the most rigorous textile standards in the world, covering not just the fibre but every step of production — farming practices, chemical use, working conditions, and supply chain traceability.
This means the fibres are grown without harmful pesticides or synthetic fertilisers, using up to 91% less water than conventional cotton, according to Textile Exchange data. It means the farmers who grow it are paid in line with GOTS's labour criteria. And it means every piece that reaches you — and your baby — is as gentle as it looks.
Our socks are made separately, in Ukraine, from organic cotton certified to OCS and OEKO-TEX Standard 100, with a small addition of elastane for stretch, and stay free of polyester.
Because we produce close to home, we're able to oversee every stage ourselves. Some components — elastic, zips, a touch of elastane for stretch — are still hard to source without any synthetic fibre at all. When we need them, we look for well-made, verified components, when possible made in Europe, and we keep looking for better options. We don't think of sustainability as a finish line — it's a habit of always asking what could be better.
LullaRē pieces are designed with comfort and function as the first priority — the kind of garments you actually want to live in, that move with you through the quietest and most demanding hours of the day. The aesthetics follow from that: calm, considered, and deliberately timeless.
We don't design to trends. Each collection is built around pieces that will still feel right next season, and the one after that. We believe the most sustainable garment is one you keep wearing — and one that can be handed down when the time comes.
We produce in limited drops — one collection, one artist, one run. Not because it's a marketing strategy, but because it's the only way to make something with genuine care. Producing less means wasting less, knowing exactly where every piece comes from.
We wanted to produce close to home, and our home will always be in Poland. We select our production partners carefully and ensure that our vision, values and goals are aligned.
We believe you should know what you're paying for. The price of a LullaRē piece reflects the true cost of doing things properly — certified organic fabric, production in small EU workshops we know well, and independent artist collaboration. There's no inflated branding tax, and no cheap shortcuts dressed up in pretty packaging.
We strive for earth-friendly solutions and do not follow trends. For this reason our packaging is purposefully minimalistic.
We don't use conventional cotton or synthetic fabrics, we don't follow seasonal trends, we don't overproduce, and we don't make claims we can't back up. It's a short list, but we think it matters.